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What do you think of when you hear the name Leonardo da Vinci? Architect, Engineer, Painter, Sculptor, Anatomist, Inventor, Genius...? How about Copywriter? Find out why in Leonardo da Vinci's Five Hundred Year Old Sales Letter...

Here are 5 simple writing techniques based upon research conducted by Rudolph Flesch. These straight-forward tips will help anyone who wants to communicate more effectively...


"Unsuccessful advertising will cost you dearly. Average advertising is simply a missed opportunity." By looking through real-life examples, this three-part series will show you some of the techniques required for creating successful print advertising...

Using a real-life direct-response advert, this article looks at six tried-and-tested “selling devices”. How many can you spot?...

What can we learn from loyalty cards like the Tesco Clubcard? What cutting-edge printing technology is taking direct mail by storm and should we take advantage of it today?


Using a true-life example, see if you can work out this Copywriting puzzle ...


If you ever find yourself writing or critiquing a fundraising letter, consider these ten simple rules ...


Want to know how to lose customers? Want to know how to lose sales? Want to know how to throw your advertising spend down the drain? Find out how in the 'Bermuda Triangle of Bad Copywriting'...


You don’t need to be a “brilliant” writer to write good copy. Find out how with this easy to learn writing technique...

Want to avoid antagonising people who could be your next customer? Best then to avoid writing adverts like this ...

"Don't fool around with words. Cause it ain't pun-ny!"
Get it? Funny / punny? Puns? Did it make you laugh? Probably not. Surely there's a better way to get someone's attention than a play on words?...

Hutchinson's video mobile company, 'Three', used Teaser adverts to launch their new product. Find out how and why they came unstuck...

An overview of fundraising techniques and how to think about a fundraising strategy. This article was written for and published in the Charity Organiser 2007.

The first and possibly most important lesson I ever learnt about direct marketing. This article was written for and published in the Charity Organiser 2007.


Learn the two keys to Direct Marketing and understand the meaning of Acquisition, Retention and Lifetime Value.

Branding and Direct Marketing for the small business and understanding the meaning of Return on Investment.

"Thank you so much for your seminar last evening. ( as I write I am consciously counting words in the sentence! Will writing ever be the same again?) You are obviously passionate about your subject and know it well. The enthusiasm was contagious and refreshing."
Sandie Foster, Fundraising Manager, Off The Fence & Secretary of Institute of Fundraising (South East)

 

Flying Kite Creative Services

Flying Kite is a creative services agency, with extensive expertise in business marketing and charity fundraising. Our range of tailored products include: direct mail artwork, advertising, website design and copywriting.

From small businesses to multi-million pound charities, Flying Kite has a track record of reliability, cost-savings and high production values.