Five quick tips to help you create a fabulous charity newsletter
Want to make a charity newsletter? Looking for some ideas? These 5 quick charity newsletter tips will get you off to a good start…
1. Learn from commercial magazines and newspapers
Take a bit of time to study the layout of popular newspapers and magazines. In a crowded marketplace, these publications have learned how to grab our attention. Look at their covers, headlines, design styles, copy style and images. Make notes of what you like and think about how you could apply this to your own charity newsletter. Pass these notes on to your writers and graphic designer and if you’re really organised you could also include some clippings as examples.
2. Create interesting headlines
Face the facts – most of your readers are going to skim read your newsletter and only browse the headlines. Most people are busy so why not spend a little extra time crafting better headlines.
Why not try out 4 or 5 different headlines and see which one seems the most intriguing? Does your headline explain the story? Could it be shorter and punchier? Could it be more interesting? You’ve got seconds to hook your reader in, so don’t waste a word!
3. Include more photos
Everyone loves a good photo. Faces with expression, a story within the photo, something a little different. You’re more likely to get someone to read your copy if it’s accompanied by a good photo. If you can, put some time into finding new photos, ask service users to send in theirs, or even better hire a professional photographer. At the very least, you can use stock photography and it’s even easier these days with numerous stock image websites only a google click away.
4. Reduce copy and make more space
If the copy is too long and there’s no room for a photo – cut the copy! If the font size and line height has to be reduced to fit the story – cut the copy! It’s a win, win situation. First, by editing copy down, you’ll be chopping out the dross and filler, making your story a better read. And secondly, with less densely packed text you’ll make your page more attractive to your readers and give your images more room to breathe.
5. Don’t forget a donation form
If you’re a charity that relies on individual donations, then don’t forget to include a donation form in the newsletter. Got one in the accompanying letter? Cool. You could still include one inside the newsletter too – it won’t hurt. True, you can have links to website donation forms and telephone numbers but some people still like to fill out a form in good old-fashioned print.
If you’re looking for a charity newsletter graphic designer, do get in touch. Just use our contact form and tell Jon what you’re looking for.
Charity newsletter examples by Flying Kite
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